ICRM Finishes

Date: 2011.10.04 | Category: ICRM 2011 | Response: 0

ICRM 2011 Live Update

Date: 2011.09.27 | Category: ICRM 2011 | Response: 0

The Future of Relationship Marketing: A Technologically Connected Global Social Network

Date: 2010.09.28 | Category: ICRM 2011 | Response: 4

Rochester Institute of Technology is delighted to host the 19th International Colloquium on Relationship Marketing September 27th to 30th 2011. RIT’s Saunders College of Business, a top 5% US Business School provides an academically rich environment with natural synergies with the goals of ICRM, particularly as they relate to new technology.

The 2011 International Colloquium will be the 19th in what is a rich history of innovative and engaging thinking about Relationship Marketing. Our objective for the Colloquium is to remain relevant to its origins but to remain cognizant of contemporary issues. The goal of the 2011 colloquium is therefore to explore the role of relationship marketing in an ever present, technologically connected global social network. The role of new platforms, such as Twitter, Facebook, YouTube and LinkedIn has provided organizations and customers alike with opportunities to extend and develop relationships ethically in new ways and in new forms. Participants are invited to present papers that explore these issues as they relate to the theory, research and practice of Relationship Marketing in this new age.

Detailed Agenda of ICRM 2011 is now available (PDF)

The ICRM Colloquium was originally conceived as an ongoing forum for creating new knowledge and circulating viewpoints which challenge established marketing management theory and practices. David Ballantyne of the University of Otago, the first convenor, had the vision of a Colloquium which went beyond the bounds of a conventional conference, to one which would expand and sustain a community of academics and researchers, allowing sufficient time for meaningful dialogue within this community, and providing access to academic journals for publishing the Colloquia papers. Networks and dialogue remain essential elements of the Colloquium.